Website visitors
Everyone who visited, grouped by the pages they viewed.
Retargeting agency in Illinois
Most visitors leave without buying. AR Digital Solutions runs remarketing and retargeting ads that bring them back, on Google, YouTube, Facebook and Instagram.
- All major platforms
- Pixel setup included
- Included with Google and Meta ads
Remarketing · Retargeting ads · Google · YouTube · Facebook · Instagram · Dynamic ads · Abandoned cart
50+clients servedAll types of business
6years of Google AdsHands-on experience
Allmajor platformsGoogle, YouTube, Meta and more
SetupincludedPixels and tags
Remarketing and retargeting
Win back the visitors who almost bought
What is remarketing? Remarketing is advertising to people who already visited your website or engaged with your business. Your ads follow them, remind them, and bring them back to buy, book or call.
Most people do not buy on the first visit. They compare, get busy, and forget. Retargeting ads bring them back at the right moment.
We plan and run your remarketing ads in Illinois and across the USA. You get one plan across every platform.
Key takeaways
- Remarketing and retargeting both mean ads that bring past visitors back.
- We run them on Google, YouTube, Facebook, Instagram and other platforms.
- It is included when you choose our Google Ads or Meta ads management.
- Standalone remarketing gets a custom quote based on the work.
Remarketing at a glance
- Service
- Remarketing and retargeting ads
- Based in
- Canton, Illinois (Fulton County)
- We serve
- Clients across the USA, all types of business
- Platforms
- Google, YouTube, Facebook, Instagram, LinkedIn, TikTok and more
- Ad types
- Search, display, video, social, dynamic and abandoned cart
- Setup
- Pixels, tags and audiences included
- Price
- Included with Google or Meta ads management. Custom quote if standalone.
- Ad budget
- Paid by you, directly to the platform
How it works
How retargeting works, in five steps
How does retargeting work? A pixel notes each visit. We group visitors into audiences. Then we show them the right ads, until they come back.
VisitSomeone visits your site, or engages with your page.
TagA pixel or tag notes the visit. It never needs a name.
AudienceWe group visitors by what they did, such as viewing or abandoning a cart.
AdsWe show them the right ad on Google, YouTube, Facebook or Instagram.
ReturnThey come back, and buy, book or call.
Where we run it
Remarketing on every platform that matters
Which platforms can I use for remarketing? Google Search, Display, YouTube, Facebook, Instagram, LinkedIn and TikTok. Click a platform to see how it works.
RLSA: search ads for returning visitors
Remarketing lists for search ads (RLSA) tune your search ads for people who already visited. You can raise bids or change the message when they search again.
Good forLocal services and businesses with high-intent searches.
emergency plumber
Ad · yourbusiness.comCall Today, Same-Day ServiceReturning visitor: bid raised
yourbusiness.comOther results
Google remarketing across the web
Display remarketing shows your banners on sites and apps your visitors use. A simple reminder, with a clear offer.
Good forReminding visitors about a product, service or offer.
Come back and save 10%Shop now
Video remarketing on YouTube
YouTube remarketing shows a short video to people who visited your site or watched your videos. Video builds trust fast.
Good forBrands with a story, services that need explaining.
Ad · yourbrand.comFinish what you startedSkip
Meta retargeting on Facebook and Instagram
Meta retargeting reaches your visitors, and people who engaged with your pages, in the feed, Stories and Reels.
Good forStores, local services, events and offers.
fLearn more
IgShop now
Dynamic remarketing: show what they viewed
Dynamic ads show the exact products a visitor viewed or left in the cart. Abandoned cart ads bring them back to finish the order.
Good forOnline stores with many products.
$48You viewed
$29You viewed
$36Left in cart
Retargeting on LinkedIn and TikTok
We also run retargeting ads on LinkedIn and TikTok, so you can follow up with the right people on the right platform.
Good forB2B services, and brands with a young audience.
inYour next step with usLearn more
Tt
Your audiences
Who we bring back to your business
Who sees remarketing ads? Only people who already know you. We build audiences from what they did, so each group gets the right message.
Product viewers
People who looked at a product or service but did not act.
Cart abandoners
Shoppers who added to the cart and left before paying.
Past customers
People who already bought, ready for the next offer.
Video viewers
People who watched your videos on YouTube or social.
Social engagers
People who liked, messaged or visited your pages.
Retargeting vs remarketing
Retargeting vs remarketing: what is the difference?
Is remarketing the same as retargeting? Mostly yes. Both bring past visitors back. Retargeting usually means ads that follow visitors. Remarketing sometimes includes email too.
| Retargeting | Remarketing | |
|---|---|---|
| Usually means | Ads that follow past visitors, using a pixel or cookie | Winning back past visitors and customers, often with ads and email |
| Main channel | Display, social and video ads | Ads, plus email in some cases |
| Goal | Bring visitors back to your site | Bring visitors and customers back to buy |
| In Google Ads | Often called “retargeting ads” | Google calls it “remarketing” |
| In real life | Most people use the two words for the same thing | |
Pricing
What does remarketing cost?
How much do retargeting ads cost? It depends on how you use them. With our Google Ads or Meta ads management, remarketing is included. On its own, you get a custom quote based on the work.
Standalone remarketing
Customquote, based on the work
- Pixel and tag setup
- Audience building
- Search, display, video and social ads
- Dynamic and abandoned cart ads
- Testing and reporting
Your ad budget is separate and paid by you, directly to the platform.
Get My Free QuoteAlready using our ads?
- Included with Google Ads management
- Included with Meta ads management
- One plan across every platform
- No separate setup work
See Google Ads and Meta ads.
Our process
How we run your remarketing
From a free talk to ads that follow your visitors, step by step.
Visitors who left Start
Customers who return Goal
- 1
Free consultation
FirstWe talk about your goals, your website and your current ads.
- 2
Pixel and audience setup
EarlyWe set up the pixels and tags, then build your audiences. Setup is included.
- 3
Creative and ads
Before launchWe write the ads and plan the creative for each platform. You can send your own images and videos, or we create them.
- 4
Launch across platforms
Main stageYour ads go live on the platforms that fit your visitors.
- 5
Test, improve and report
OngoingWe test ads, tune audiences and report on what your visitors do next.
Arrive: visitors come back and convert
OngoingRemarketing builds on your traffic. As more people visit, your audiences grow and your ads get sharper.
Who we help
Retargeting for every kind of business
Which businesses use remarketing? Any business with a website and visitors. We have served more than 50 clients, across the USA.
- Online stores
- Local service businesses
- Real estate
- Restaurants and cafes
- Dentists and clinics
- Contractors
- Events
- B2B and professional services
Works well with
Remarketing works best with strong traffic
First bring visitors in, then bring them back. Browse all our digital marketing services. Also see our Bing ads and YouTube ads.
Google
Google Ads management
Search and display campaigns. Remarketing is included when you choose us.
Learn moreMeta
Meta ads management
Facebook and Instagram campaigns, with retargeting included.
Learn moreStores
Ecommerce web design
A store built to track shoppers and win them back.
Learn moreConvert
Landing page design
A focused page for the visitors you bring back.
Learn moreAudit
Free Google Ads audit
See how your current ads and tracking perform.
Learn moreHub
All digital marketing services
Browse every service in one place.
Learn more
Why us
Why businesses choose AR Digital Solutions
- 50+ clients servedAll types of business, across the USA.
- Every platform, one planGoogle, YouTube, Facebook, Instagram and more.
- Setup includedWe handle pixels, tags and audiences.
- 6 years of Google AdsHands-on experience running real accounts.
- Included with our ads servicesRemarketing is part of Google and Meta management.
- A real person to talk toCall +1 (760) 655-0129 or send a message.
Free remarketing quote
Bring your visitors back, starting today
Tell us about your website and your goal. We will reply by email or phone with a clear plan and quote.
- Included with Google or Meta adsCustom quote if standalone.
- Pixel setup includedWe handle the tags.
- No cost, no pressureA friendly talk about your options.
FAQ
Remarketing and retargeting: questions we hear most
Straight answers. Cannot find yours? Call +1 (760) 655-0129 or email us.
What is remarketing?
Remarketing is advertising to people who already visited your website or engaged with your business. They saw you once. Your ads remind them to come back and finish what they started.
What is the difference between remarketing and retargeting?
Most people use the two words for the same thing. Retargeting usually means ads that follow past visitors using a pixel or cookie. Remarketing sometimes includes email as well. Either way, the goal is to bring visitors back.
How does retargeting work?
A small pixel or tag on your site notes who visits. We group visitors into audiences, such as product viewers or cart abandoners. Then we show them ads on Google, YouTube, Facebook and Instagram.
Which platforms do you run remarketing on?
We run remarketing on all the major ad platforms, including Google Ads, YouTube, Facebook, Instagram, LinkedIn, TikTok and Microsoft Ads. We pick the ones where your visitors spend their time.
How much do remarketing and retargeting ads cost?
Remarketing is included when you choose our Google Ads management or Meta ads management. Standalone remarketing gets a custom quote based on the work. Your ad budget is paid by you, directly to the platform.
Is remarketing included with Google Ads and Meta ads?
Yes. When you take our Google Ads or Meta ads services, remarketing is part of the package. If you only want remarketing, we quote it separately.
Do you set up the pixel and tags?
Yes. We set up the pixels and tags you need, and build your audiences. Setup is part of the service.
What is Google Ads remarketing?
Google Ads remarketing shows your ads to past visitors across Google Search, the Display Network and YouTube. It includes standard, dynamic, video and search (RLSA) remarketing.
What is dynamic remarketing?
Dynamic remarketing shows each visitor the exact products they viewed. It works well for online stores. See our ecommerce web design if you need a store.
Do you run abandoned cart ads?
Yes. Abandoned cart ads reach shoppers who added items to the cart but did not buy. A reminder, and sometimes an offer, often brings them back.
What is RLSA?
RLSA means remarketing lists for search ads. It tunes your Google search ads for people who visited your site before and search again. You can raise bids or change the message for them.
How soon will I see results?
Remarketing builds on your website traffic, so a site with very few visitors starts with small audiences. Ads can run within days, but no one can promise exact results. We set clear goals and report on progress.
Is remarketing safe and private?
Remarketing uses cookies and pixels. Ad platforms require you to tell visitors, usually in your privacy policy. Talk to a legal expert about the rules that apply to your business.
Which businesses do you help, and where?
All types of business. We have served more than 50 clients across the USA. We are based in Canton, Illinois. See our digital marketing services.
Ready to get more customers from Google?
Start with a free SEO audit and see where your Canton business stands online today.